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Animal Lovers Given Virtual Tour of Flagship RSPCA Centre

13 May 2014
RSPCA

UK - Animal lovers can take a virtual tour of a flagship RSPCA rehoming centre and animal hospital as one of the first buildings of its kind to welcome in Google’s Street View cameras.

People can tour the corridors, treatment rooms and rehoming sections at the new RSPCA facility in Birmingham from the comfort of their own homes or while out and about on their mobiles and tablets.

It is thought to be the first ever animal hospital in the world which has opened its virtual doors in such a way. Hospital director Rebecca Willby said she hoped it would result in more people visiting the facility in person.

She said: “For the first time people can have a fascinating fly on the wall experience of the facilities and activities at the new RSPCA welfare facility at Frankley.

“We hope it will especially encourage those thinking of adopting an animal to come and see the animals and facilities first hand. By going behind the scenes it provides a transparent view of the excellent standards of equipment and care that the animals experience.

“The animal treatment areas and wards are not normally open to members of the public, so this project provides a unique opportunity for people to see what goes on around the clock to provide the very best level of care we can to animals which need new homes.”

The idea came from Alan Moynihan, a member of the RSPCA’s IT department, who took inspiration from the Google Street View tour of the inside of decommissioned Royal Navy submarine HMS Ocelot, which is now located in the River Medway, close to Gillingham.

He said: “It seeded an idea about our animal hospitals and centres, which are fascinating places and one of the key public touchpoints for our supporters.

“The new flagship site at Newbrook Farm just jumped out as the ideal candidate where we could offer the public a great opportunity to have a look behind the scenes.”

The photography was carried out by Sussex company Striking Faces, who are Google Trusted Photographers.

Jo Hailey, from the company, said: “Striking Faces worked with the dedicated RSPCA staff and animals at their flagship Birmingham centre to create what is our biggest Google Maps Business View tour to date.

“Striking Faces, using Google’s Street View technology, has enabled the public to experience behind the scenes of the RSPCA’s state-of-the-art operating theatre and rehoming centre.

“It has been an honour to work with the RSPCA on this project.”

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