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British Airways Launches Pet Channel for Long-haul Flights

12 August 2014
Battersea Dogs and Cats Home

UK - To launch its new in-flight entertainment channel Paws & Relax, British Airways visited the Battersea Dogs & Cats Home London centre to meet their current residents looking for the jet-set lifestyle in a new home.

The new channel available on long-haul flights from September will feature fluffy footage of dogs and cats on programmes including internet sensation Simon's Cat, BBC documentary The Secret Life of Cats and comedy capers in America's Cutest Dog.

British Airways’ in-flight entertainment manager, Richard D’Cruze, said: “It might sound barking, but there’s lots of research to suggest that watching pets can enhance overall wellbeing. We have sniffed out some fantastic content that is cute, comforting and sure to appeal to travellers of all ages.”

Battersea rehoming and welfare assistant Laura Lambert said: “We know that people love watching dogs and cats. They can make you laugh, smile, and cry. They are wonderful companions when you're feeling anxious or just need a lift, and we believe that British Airways’ Paws & Relax channel will be the perfect way for passengers to sit back and relax.”

During their recent visit to the BDCH Home, British Airways cabin crew met Siberian Husky Sky, Alfie the French Bulldog, Angelica the Staffie and kittens Karma, Karis and Knight.

Top image copyright: Nick Morrish, BA

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