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India’s Pet Food Market to Cross $270 MN, Says TechSci Research

18 August 2014

INDIA - With changing lifestyle and influence of western culture, demand for pet food in India is to witness robust growth over coming years.

According to a report released by a research based global management consulting firm, TechSci Research, ‘India Pet Food Market Forecast & Opportunities, 2019’, the pet food market in India is projected to cross $270 million by 2019.

The report said, major factors driving the demand for pet food in the country include rising number of nuclear families particularly in urban areas; increasing pet ownership and rising per capita disposable income.

In India, pet food predominantly includes packaged, ready-to-eat food products that are manufactured to provide complete nutrition to pets, the report adds.

"In terms of brand, Mars is dominating the pet food market in India, accounting for around 70 per cent revenue share. However, other brands like Petsetgo, Drools, etc. are expected to increase their penetration in India by expanding their production or setting up new manufacturing units across the country over the next five years," Karan Chechi, research director with TechSci Research said.

In 2013, around 85 per cent of the pets in India were dogs, with the northern region accounting for highest number of pets. Cats and fish, on the other hand, are more popular pets in the southern region of India.

The report said: “Mars International is the leading manufacturer and supplier of pet food products in the country. The company offers its low-cost products under Pedigree and Whiskas brand and premium quality products under Royal Canin brand. Other major pet food companies operating in the country include Provimi Animal Nutrition India, PetSetGo and Bharat International Pet Foods."

Jagdish Kumar, Editor

Jagdish Kumar, Editor



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