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Owners Urged to Report Online Pet Adverts

30 September 2014

UK - Pet lovers are being urged to report unscrupulous online pet adverts to improve animal welfare.

A puppy offered for swap with a mobile phone and a cat in desperate need of veterinary treatment are just two of the 100,000 inappropriate, misleading or illegal adverts removed by the UK’s biggest classified advertising websites in the past six months, following a hugely successful pilot scheme to regulate online pet sales.

Blue Cross has been working with with a number of other animal welfare organisations as part of the Pet Advertising Advisory Group (PAAG) to monitor online pet adverts.

Trained volunteers have been searching websites that carry ads for pets for sale and to check that they comply with the agreed Minimum Standards for online pet advertising.

Endorsed by Defra and supported by the Scottish Government, the Minimum Standards aim to improve the welfare of pets sold online by encouraging websites to filter out illegal and unethical advertisements.

The huge number of adverts removed shows the level of commitment from the participating websites and demonstrates how cooperation between PAAG and classified websites can make a huge difference to the welfare of pets and the protection of pet owners.

We’re now calling on the public to join the fight against bad adverts.

Unfortunately, despite the fantastic efforts of a number of the biggest UK websites, thousands of other websites continue to accept unscrupulous adverts.

If you see anything suspicious while browsing online classified pages, report the advert to the host website and get in touch with PAAG if sites refuse to remove bad adverts.

ThePetSite News Desk

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