ThePetSite - cat, dog and small animal information

All the latest news forDogs | Cats | Small Mammals | Fish | Equine
ThePetSite on Linked In


Blue Cross Welcomes New Chief Executive

19 November 2014

UK - Animal charity The Blue Cross has welcomed a new Chief Executive, Sally de la Bedoyere.

Sally was formerly Chief Executive of the Public Fundraising Regulatory Association.

She joined the charity sector in 2010 as Director of Income Generation at the RSPCA after a 25 year career in media, marketing and communications at Associated Newspapers and RAJAR.

With increasing demands on services, Blue Cross wants to double the number of pets we care for by 2021.

Sally commented: “I am thrilled to begin my role as Chief Executive of Blue Cross. It is a fantastic charity with a legacy of helping to improve the health and happiness of thousands of pets for well over a century.

“The Trustees and teams are committed to expanding the reach of the charity and doubling the number of pets it helps over the next few years and I am very much looking forward to working with all the volunteers, teams and supporters to achieve that goal.

“Having previously worked in animal welfare and, as a lifelong pet owner, I am very excited to take up a role that is both personally and professionally important to me.”

Stephen Swift, formerly a Blue Cross Trustee for two years, has been acting as Blue Cross Interim Chief Executive following the resignation of the previous CEO in February.

ThePetSite News Desk

Our Sponsors


Seasonal Picks

The Science Behind a Happy Dog Canine Training, Thinking and Behaviour - 5m Books