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Cats Protection Launches Rehoming Advertising Campaign

22 January 2015
Cats Protection

UK - Cats Protection has launched a new advertising campaign, highlighting the benefits of rehoming a pet.

The aim of the campaign is to reach new audiences who might consider adopting a cat from Cats Protection, to rehome more cats and assess the potential impact of rehoming advertising on homing levels generally.

The campaign spans four mediums:

  • Print adverts in local publications
  • Adverts on local radio stations
  • Regionally and interest-targeted online advertising
  • TV advert using Sky Adsmart, tailored to relevant audiences based on factors such as age, location and life style

After research the concept was based around giving a home a cat rather than giving a cat a home.

Cats Protection then targeted potential homes with a message encouraging them to find the right cat for them with find-a-cat.

The TV advert premiered on Monday 19 January. It features a cat walking around a home and leaving a trail of light on its journey, and interacting with its owners demonstrating how a cat can ‘light up’ a home.

Welfare is paramount to Cats Protection and they had a vet present during filming to ensure the welfare standards were adhered to at all times.

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