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Improve International Wins a VMA Award

09 May 2016

GLOBAL - Improve has recently been recently awarded a Veterinary Marketing Award (VMA) for its campaign to promote its Postgraduate Certificate (PgC) programmes in Small Animal Medicine and Small Animal Surgery.

We won the Marketing Campaign Award for Small and Medium-sized Enterprises in March 2016, jointly with our advertising agency Brave Dog.

The judges cited the success of the campaign, which ran between May and September 2015, in differentiating us from other Continuous Education providers and informing vets about our programmes through clear, straightforward information and evidence-based benefits.

David Babington MRCVS, Managing Director of Improve, explains: “We knew from talking to veterinary surgeons considering undertaking a PgC that it was very important to them to obtain a clear view of the programme journey and the likely benefits.

“The development of our fully-responsive website – www.vetpgc.co.uk – together with other specially developed content to aid veterinary Surgeons to be able to make a fully informed decision about our PgC programmes was an important criteria in our communications. It was recognised by the judges as offering our delegates the personalised content they needed to help them understand the journey they would undertake on a PgC programme with Improve.

“We were delighted to win the Award and will continue to develop the resources we offer to veterinary surgeons considering a PgC this year.”

Read more about the award, here: http://www.vma.org.uk/vma-events/previous-events/vma-annual-awards1/awardsreport16/

 



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